We print to industry
standard ink SWOP densities and match to "pleasing color". Ink
density is measured via a spectro-densitometer to reach target color. Digital printing is not color accurate.
Regardless of the
fact that you may have sent us a color digital proof from a color copier,
Iris, ink jet printer, etc., don't be surprised if the cards you receive
differ dramatically in color from your proof. No color proofing method is 100% accurate because there are too many differences in the way your proof is generated and the way ink is applied to the paper on the press. Remember, the only
accurate way of proofing a job is to do a press-proof, which requires
the press to be completely set up with make-readies complete. The cost
for these start at $275.
The PDF proofs
that are e-mailed to you are for composition and general color proofing
only and not for purposes of determining the color accuracy. Newer professional
versions of Adobe Acrobat allow you to preview separations and overprinting
- even do preflighting. We recommend that you do a thorough job of reviewing
your original artwork and compare it to the proof.
Carefully proof-read your proof, especially if we re-typeset anything.
No whining about oversights will be acceptable after your written approval
is given. No cancellation or changes can be made after the proof approval
is given without significant charges.
If there is
a mistake with your order, due to our error, we will reprint the order
at no charge, unless other arrangements are made. You have 5 calendar
days after receipt of your order to inspect the order and make a written
claim for any and all defects. Claims made after 5 calendar days will
be reviewed and might be reprinted at a reduced original price. Any product
which warrants a reprint at our expense, will require its immediate return
at your expense.
Claims against inappropriate color will be reviewed using a "pleasing"
or "reasonable" standard against our color proof and/or density
readings on the press-sheet.
We are not responsible
for any shipping costs, custom charges, or duties for shipments made inside
or outside of the continental United States on original orders or reprints.
All printing or related
services are non-refundable. After the approval is given on the proof,
cancellations are not accepted.
If you ask us to make color corrections on a file which you supplied,
it is done at your own risk. We will not be held responsible for improper
interpretation of your instructions as to the color correction, or be
held responsible because your expectations were not met.
Color correction done on in-house scans will only be color corrected on
the monitor, unless specific written instructions for color proofing and
authorization for related expenses are given.
Cutting is performed on a computerized guillotine style cutter. Approximately
250-500 press sheets are cut with each drop of the knife. Several factors
can affect the final accuracy of the cut (ie. paper stretch through the
press, paper bounce through the press, pillowing in the lift, etc.). Because
of these factors, printers require some sort of a "bleed area"
and a "safe zone" around the perimeter of all jobs. We require
1/8" on both the bleed area and safe zone. Not following these requirements
may result in less than satisfactory cutting results - of which we cannot
be held responsible. Frames or borders as design elements are not recommended
because of these limitations.
here for very important notes on color